Persimmon Homes launches sports funding scheme

Developer of Aylesham Garden Village, Persimmon Homes has unveiled its Healthy Communities programme aimed at giving away more than £600,000 to sports groups and sporty individuals between now and March 2018.

Persimmon Healthy Communities is aimed at amateur sports teams and individuals under 21 years old in England, Wales and Scotland. The top prize of £200,000 will be donated to one amateur sporting team or individual to create a lasting sporting legacy for their local community.

The new fund is in addition to the £720,000 the company already donates through its Community Champions programme each year.

The first stage of the competition will see Persimmon’s 30 UK businesses each give £750 per month to teams and individuals to spend on kit and equipment. This will run from now until December and there will be 240 donations in all.

In January 2018 Persimmon’s 30 businesses will then choose a team or individual to represent them in the grand final. An online public vote will decide the overall winner. The team or individual who gets the most votes will win £200,000. The money has to be spent on facilities, coaching or development for the benefit of young people aged 21 and under.

There are a further two runner up prizes of £50,000 each and 27 finalist awards of £5,000 each.

Jeff Fairburn, Persimmon’s group CEO, said the campaign was aimed at giving back to the communities in which the company operates:

“We’ve already seen first hand what our Community Champions programme delivers to groups and charities. This new programme is aimed at creating a lasting legacy for young people who love sport and the volunteers who help to deliver it.

“Everyone who enters from May to December, regardless of whether they win a monthly prize, will be considered as a finalist.

“We are looking for sports teams and individuals who have amazing ideas on how to spend £200,000 to come forward. We will consider anything from new clubhouses to training centres, facilities or gyms or it may be people want to spend the cash on the development of future Olympians. We’re very excited to see the projects that are put forward.”

To find out more to enter the competition visit